The Plain White Tee is creating a new space for itself on the web. While it started as just a newsletter, its SS18 debut holds something a bit more streamlined and, in a sense, grown up into an established platform. This platform will provide the everyday woman the resources to feel stylish and beautiful in a way that’s accessible and practical.
Goals for this project
Refine the visual message:
• More polish without losing the relatable feel.
• Create a digital aesthetic that matchers her feminine style.
• Provide a clearer and consistent brand language online.
• Design an experience that eliminates the digital distance between influencer and user.
• Offer a broader range of experiences online.
• Increase subscriber count.