before

 Before.
 

Pause Float Studio in Marina Del Rey offers clients an immersive experience from the moment of entry.

Wanting to attract a broader audience of first-timers to flotation therapy, we created a visual experience digitally to match the beauty and allure of their space.

 
 
 

.after

 Pause Float Studio Homepage
 

Process

 

1.

Consult/Proposal

2.

Analytics, Industry Research

3.

Branding Exercises w/ PFS

4.

Information Architecture + Wireframes

 
 

5.

Revisions

6.

Live Prototyping

7.

Revisions

8.

Final Setup, QA, Launch

 
 
 The transition from Wireframe to Live Prototype for Pause Float Studio

The transition from Wireframe to Live Prototype for Pause Float Studio

 
 Aside from scheduling, PFS's site is a resource for potential clients. Getting the layout, organization and typography just right was key to making the site usable and effective. 

Aside from scheduling, PFS's site is a resource for potential clients. Getting the layout, organization and typography just right was key to making the site usable and effective.