GOBankingRates

GBR set out to get people engaged and thinking about their personal finances. With content for millennials and baby boomers alike mixed in with advertising revenue, this content marketing site needs lots organization and structure. By simply removing the bling "right rail" and moving rate tables right into the articles themselves, click through rates to partner sites increased by a third.

 
 
 
 
 

Goals for this project

Connect with Readers:

• Navigate them through more articles.

• Simplify site organization.

• Improve overall reading experience.

Updated the Visuals:

• Less "stock" feel

• Human focus

• Higher quality photography